English 
Cosmetics main container package material is no more than three major categories of glass bottles, plastic bottles, and flexible tubes, which all play different important roles in cosmetics packaging. Among them, glass bottles accounted for no more than 8%, the other 90% of the market share are plastic bottles, tubes and so on. However, there is a special phenomenon in the cosmetic industry, that is, high-end cosmetics are favored glass bottle cosmetic packaging.
As a kind of recyclable packaging material, glass bottle has high environmental friendliness. In the context of the current global advocacy of environmental protection and sustainable development, high-end cosmetic brands choose glass bottle cosmetic packaging, not only to reduce the impact on the environment, but also to highlight the brand's commitment to social responsibility. At the same time, the reuse of glass bottles is also in line with the concept of circular economy, in line with the green image of high-end brands.
The surface of glass bottle cosmetic packaging is smooth and delicate with superior texture, which can well show the delicacy and luxury of high-end cosmetics. Compared with other packaging materials, glass bottle can highlight the uniqueness and noble quality of the product, in line with the pursuit of beauty and expectations of high-end consumers. In addition, glass bottles also have good light transmittance, which can fully demonstrate the color and texture of the cosmetic itself, and enhance the consumer's desire to buy.
Glass bottle cosmetic packaging has good sealing and stability, which can effectively isolate the external air and pollutants to protect the quality and safety of cosmetics. For high-end cosmetic products containing active ingredients, skincare glass bottles packaging can better maintain its activity and stability to ensure that the product plays the best effect in the process of use. At the same time, glass bottles are easy to clean and sterilize, which can ensure the hygiene and safety of the products.
Glass bottle cosmetic packaging has strong plasticity and can be designed with various unique shapes and patterns to show the brand's personality and characteristics. High-end cosmetic brands often through the unique design of the glass bottle to highlight the uniqueness of the brand and recognition, to enhance the image of the brand in the minds of consumers. At the same time, the design of the glass bottle can also fit with the brand image and product concept, forming a unified visual identity.
As a cosmetic packaging with outstanding value and texture, glass bottle cosmetic packaging has a promising future in the application of high-end cosmetic lines. Glass packaging not only enhances the fashionable and aesthetic tone of the product appearance but is also highly sustainable, can be recycled indefinitely, with little loss of recycling, which responds to the growing demand for green packaging from major brands.
